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After launching a creative agency at age 23 with her now-husband, Josh Nissenboim, Helen Rice is living the entrepreneurial dream. Her company, Fuzzco, is going swimmingly a decade on—and she still has time for pottery, running and plenty of coffee. We tagged along for a day in her neighborhood of Charleston, South Carolina.

When you have the privilege of calling your creative passion your career, the division between where personal time begins and the emails end is often fuzzy. That’s not why Helen Rice named her creative agency Fuzzco, but it reflects the way she’s lived her life up until now. Originally setting up shop in a dual work/living space in a 150-year-old house that she and her husband renovated themselves, Helen is learning to balance business with leisure. Fuzzco has now moved

  • Words:
    Georgia Frances King
  • Photography:
    Tec Petaja

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  • Words:
    Georgia Frances King
  • Photography:
    Tec Petaja
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