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A fashion entrepreneur with a startup for sustainable style.

Designer Hassan Pierre has always regarded luxury and sustainability as natural allies. On the day he met former Marie Claire editor Amanda Hearst, he was resurrecting vintage designer fabrics—Valentino silks, Chanel tweeds—as original demi-couture garments. Hearst was hooked on his way of thinking, and together they launched Maison de Mode, a luxury pop-up boutique with an ethical edit. With increased demand came an online store with a corresponding conscience. Here, in partnership with Blundstone, Pierre offers a glimpse into his day, night and wardrobe as the co-founder of MAISON-DE-MODE.COM.

MAISON-DE-MODE.COM chooses brands that adhere to what you call sustainability icons, including recycled, organic and cruelty-free, among others. What were your criteria for choosing those attributes?

Ethical fashion and sustainable fashion are such umbrella terms, and we really wanted to pick the specific characteristics that were most important to us. So, we looked at all of these different touch points, whether it be that the company uses organic or recycled material, or maybe it gives back to charitable organizations. We don’t consider any one of these virtues to be more important than another, so all of our brands have to adhere to at least one icon. Most practice two or more.

What are some of the challenges you face when looking for brands that meet at least one those standards?

When we launched the pop-up store concept, there were only six or seven brands doing sustainable fashion—it was a niche idea. It was difficult because there was such a limited selection of brands, and the design factor was often missing. Now we have over 60 brands on our site, with almost 20 more expected by December. Now it isn’t much of a challenge to find sustainable and ethical brands. We’re actually seeing a lot of larger brands incorporating sustainability into their businesses as well. We’re fortunate to have a platform where we can promote undiscovered brands, and we can also work with bigger brands to introduce sustainability to their customers.

How does your day typically unfold?

The first thing I do is check my e-mail and run through social media to see what I missed. I like to joke that I really don’t sleep, so I’m always on my phone. From there it’s usually the gym and calls or meetings with the team. Because it’s the busy season, we’re invited to a lot of events focused on sustainability, which is wonderful. That’s pretty much a day in the life.

What is your workspace like?

We work out of Spring Place in Tribeca. I’d describe it as an elevated co-sharing space. They have all of these creative types in fashion, film, technology and art working in the same space so they can feed off each other.

  • Words:
    MacKenzie Lewis Kassab
  • Photography:
    Jacopo Moschin
  • Styling:
    Debbie Hsieh

“I love a good dinner, a good time, and a tequila on the rocks. It’s pretty simple.”

Kinfolk_Blundstone_HassanPierre_Final04

Do you have any tried and true methods for unwinding at the end of a long day?

Dinner with my girlfriends. With a startup, there’s always so much going on, and they keep me grounded. I love a good dinner, a good time, and a tequila on the rocks. It’s pretty simple.

To whom or what do you owe your innate good taste?

My mother. She’s how I became interested in fashion. She was a big couture client, and when I was young I would go with her to shows in Paris and such. She also worked in the industry and lived in New York for a bit, and she was a fashion junkie. I’ve been attracted to design for as long as I can remember. I was always eager to get involved in it.

Do you have a ritual for getting dressed in the morning?

I basically wear a uniform of all black. My partner, Amanda, always makes fun of me because there are a hundred black shirts in my closet. Everything is black.

What made you decide to commit to a uniform?

It wasn’t intentional. I actually split my time between New York and Miami, and I wear all white when I’m there. I just prefer monochromatic looks. I have so much going on that I don’t need to think about what I’m putting on my body. It needs to be as simple as possible.

How do Blundstone boots factor into that formula?

I wear them during the winter, when New York’s streets are crazy. They’re durable and warm when you’re traipsing through slush. They also look really good with my all-black outfits. I can just throw them on with black jeans, a black shirt, and a black jacket and keep it simple and streamlined.

Are you committed to ethical brands in your personal life?

I always try to wear things that are ethical and sustainable, and being able to wear an item multiple times only adds value to it. I give these boots a lot of life.

This post is produced in partnership with Blundstone.

  • Words:
    MacKenzie Lewis Kassab
  • Photography:
    Jacopo Moschin
  • Styling:
    Debbie Hsieh
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