Can you bottle a family memory, and would anybody else want to smell it if you could? Annick Weber meets the mother-and-son duo intent on finding out.
Nothing conjures memories like a scent. The smell of flowers might fill one person with echoes of childhood summers. For someone else, it might cast the mind back to far-flung holidays. This nostalgia is a key ingredient in the fragrances dreamed up by Marie-Lise Jonak and Baptiste Bouygues, the mother-and-son duo behind the all-natural French perfume brand Ormaie. “If you want people to feel something, you have to turn to what has marked you the most, ” says Bouygues. “All
Photography:Christian Møller Andersen
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