• No products in the cart.
cart chevron-down close-disc

The cavernous home of international fashion in Seoul.

Since opening in 2000, Boon the Shop has established itself as South Korea’s foremost stockist of international designer brands. Located in a futuristic, clean-lined complex designed by Peter Marino, the vast retail space houses a broad range of lifestyle brands distributed throughout the store’s themed sections. Beyond ready-to-wear staples and accessories from internationally recognized designers, the store promotes local labels such as Kiok and Kye, as well as stocking Boon the Shop’s in-house line.

Boon the Shop
21 Apgujeong-ro 60 Gil
South Korea

  • Words:
    Oliver Hugemark
  • Words:
    Oliver Hugemark
Related Stories

Probing into the six-year Martin Margiela legacy at Hermès, a new exhibition and book chronicles the interplay of designer and fashion house.

Whatever way you laugh, it’s one of the simplest joys. This photo essay explores laughter in its many forms and explains the science of a smile.