The cavernous home of international fashion in Seoul.
Since opening in 2000, Boon the Shop has established itself as South Korea’s foremost stockist of international designer brands. Located in a futuristic, clean-lined complex designed by Peter Marino, the vast retail space houses a broad range of lifestyle brands distributed throughout the store’s themed sections. Beyond ready-to-wear staples and accessories from internationally recognized designers, the store promotes local labels such as Kiok and Kye, as well as stocking Boon the Shop’s in-house line.
Boon the Shop
21 Apgujeong-ro 60 Gil