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We asked a number of enviable business minds how they define the nature of entrepreneurship.

Yotam Ottolenghi, chef, writer and restaurateur:
Someone who has courage in their convictions, as well as the wisdom to listen when the details don’t always go according to plan—and then changing them as a result. You need to hold the big picture’s convictions at the same time as tweaking and tweaking the small details until they’re right—it’s having the energy of both the long-distance runner and the sprinter.

Laura Ballance, cofounder, Merge Records: An entrepreneur is a creative person who endeavors to craft something that appeals to other people. You need to be creative, observant, brave and patient.

  • Words:
    Gail O'Hara
  • Illustration:
    Katrin Coetzer

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  • Words:
    Gail O'Hara
  • Illustration:
    Katrin Coetzer
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