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In Kinfolk co-founder Nathan Williams’ forthcoming book, The Eye, Franck Durand explains how he is building a once-defunct Holiday magazine into a mini empire.

Franck Durand, the founder and creative director of his namesake Parisian design studio, radiates a mix of boyishness and poise. He looks unassuming in a light blue turtleneck, slim white jeans frayed at the ankles and argyle socks. His brown boots are the same style he’s been wearing since age 13—ditto his watch and cologne. He doesn’t change what works. Although he pauses often when speaking, he doesn’t lack any certainty in his stance regarding classic style, beautiful craftsmanship and

  • Words:
    Sarah Moroz
  • Photography:
    Lasse Fløde

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