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Copenhagen’s queen of color makes the case for “weird” shades and dark rooms.

Josephine Akvama Hoffmeyer is an equal opportunity designer. “There’s no such thing as an ugly color, a bad color or a beautiful color. And I don’t have a favorite color, ” says the creative director of File Under Pop, the Copenhagen-based design studio she founded in 2015. Its name is a nod to Hoffmeyer’s past: A former professional singer, she once performed backing vocals for Joe Cocker and Rick Astley. Equally fitting, the 64 colors in File Under Pop’s paint

  • Words:
    James Clasper
  • Photography:
    Cecilie Jegsen

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  • Words:
    James Clasper
  • Photography:
    Cecilie Jegsen
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