A one-book shop.
Morioka Shoten literally means Morioka Bookstore and that’s exactly what it is. Not, it should be noted, a books store; Morioka Shoten sells one book at a time.
Founder Yoshiyuki Morioka had the idea to launch the store when he attended a publishing event and noticed how many people came for just one book. “Publishers sold more books as a result. And I also sold more books. Readers and writers got to enjoy meeting, ” says Morioka. “There was this happy atmosphere around a single book. And, just with the one book, I felt like there was no need for any others.” He opened Morioka Shoten in
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