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From finding beauty in the dryness of data, a business is born.

Nahanaeli Schelling spends her days looking for reason in rhythm. In New York, the Swiss-born software developer is working on a project that blends her greatest interest with her strongest skill: music and research. Finetunes is a music discovery tool that will allow its users to look deeper into the music industry and discover the often-uncredited people working behind the scenes—the producers, mixers and studio musicians. Right now, Schelling is knee-deep in data input and currently in prototype, but she

  • Words:
    John Clifford Burns
  • Photography:
    Matthew Sprout
  • Styling:
    Debbie Hsieh
  • Hair and Makeup:
    Hiro Yonemoto

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  • Words:
    John Clifford Burns
  • Photography:
    Matthew Sprout
  • Styling:
    Debbie Hsieh
  • Hair and Makeup:
    Hiro Yonemoto
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