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How to change a public perception.

A reputation is an identity that can seem like a fair assessment because it’s formed by consensus—an overall agreement on your qualities, decided by your community. It’s a democratic perception; you are reliable, or always late, honest, sweet, quick to judge, gossipy or trustworthy. Monarchs’ reputations—for brutality or fairness, say—were sometimes carried over to their nicknames: Bloody Mary, Ivan the Terrible, William the Conqueror, Richard the Lionheart, The Sun King, Ethelred the Unready. It makes you wonder what your title

  • Words:
    Ben Shattuck
  • Photograph:
    Aaron Tilley
  • Styling:
    Sandy Suffield

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  • Words:
    Ben Shattuck
  • Photograph:
    Aaron Tilley
  • Styling:
    Sandy Suffield
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