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Get clean with the Korean tradition of jjimjilbang.

Few objects are as reliable as a fresh bar of soap. When we stand in our showers and lather our bodies we are doing something that our ancestors have done for more than 4, 000 years—though unlike them, we tend to do it alone. The history of public bathing is important to Karen Kim, founder of soapmaker Binu Binu. Kim makes natural soap in the tradition of the jjimjilbang—Korean bathhouses that promote intergenerational bonding and simple good health. Unlike the

  • Words:
    Asher Ross
  • Photography:
    Daniele Fummo

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