Josephine Akvama Hoffmeyer
Copenhagen’s queen of color makes the case for “weird” shades and dark rooms.
Josephine Akvama Hoffmeyer is an equal opportunity designer. “There’s no such thing as an ugly color, a bad color or a beautiful color. And I don’t have a favorite color,” says the creative director of File Under Pop, the Copenhagen-based design studio she founded in 2015. Its name is a nod to Hoffmeyer’s past: A former professional singer, she once performed backing vocals for Joe Cocker and Rick Astley. Equally fitting, the 64 colors in File Under Pop’s paint collection take their names from popular songs (Think: Raspberry Beret, Pale Blue Eyes and Purple Haze). Along with hand-painted wallpaper and tiles handcrafted from Sicilian lava stone, File Under Pop’s paints comprise the “bag of tools” that Hoffmeyer uses to transform spaces for top-drawer clients such as Her...
