Word: Hygiene Theater On the stagecraft of sanitization.
Word: Hygiene Theater On the stagecraft of sanitization.
Etymology: In 2010, journalist James Fallows coined the term “security theater” in an article for The Atlantic, referring to measures put in place after the 9/11 attacks to give the general public a heightened sense of security. According to Derek Thompson, a colleague of Fallows, the coronavirus outbreak has generated similar performative behavior surrounding cleanliness. Writing in The Atlantic in July 2020, he borrowed Fallows’ phrase and dubbed it “hygiene theater.
Meaning: There are many things in life that have little or no purpose other than giving us reassurance: the sound of a car door slamming closed, the whir of a cash machine, the shutter noise of a smartphone camera. The same techniques are also used to offer a sense of security during the darkest of times.
The simp...