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The head of Harvard’s Desirability Lab examines what consumers like and why so designers can create products that hit the sweet spot.

It’s human nature to want things, but have you ever wondered why some objects or products affect you more than others? Dr. Beth Altringer, a professor at Harvard University’s Graduate School of Design, has dedicated her life’s work to that question. Her research focuses on what makes some designs more desirable than others, and she also founded the Desirability Lab, a think tank that “combines psychological research and hands-on design” to help creative innovators design products and services that

  • Words:
    Austin Bryant
  • Photography:
    Daniel Schriver

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  • Words:
    Austin Bryant
  • Photography:
    Daniel Schriver
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