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Whether you're brainstorming around the conference table or hammering out a contract, taking everyone's viewpoint into consideration leads to the best outcome.

Brainstorming

Much like “thinking outside the box, ” “brainstorming” is a piece of midcentury business jargon that ought to be eradicated from the workplace, not least because research shows that the concept behind it doesn’t work.

  • Words:
    John Clifford Burns and Molly Mandell
  • Photography:
    Aaron Tilley
  • Set Design:
    Sandy Suffield

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  • Words:
    John Clifford Burns and Molly Mandell
  • Photography:
    Aaron Tilley
  • Set Design:
    Sandy Suffield
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