Whether you're brainstorming around the conference table or hammering out a contract, taking everyone's viewpoint into consideration leads to the best outcome.
Much like “thinking outside the box, ” “brainstorming” is a piece of midcentury business jargon that ought to be eradicated from the workplace, not least because research shows that the concept behind it doesn’t work.
Words:John Clifford Burns and Molly Mandell
Set Design:Sandy Suffield
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