A lesson in Scandinavian sustainability with Nedre Foss.
Norwegian homeware studio Nedre Foss is so invested in sustainability that it coined a term to reflect its objectives: the “century product”—an object built to last 100 years and remain significant just as long. Here, the studio’s co-founder and creative director, Torbjørn Anderssen, talks about looking beyond trends for the sake of the future.
Why is sustainability more important than trends?
One doesn’t necessarily rule the other out, but they can become opposites. If something is nothing but trendy, you’ll probably want to get rid of it pretty quickly. A trend can obscure the actual object, like a coat you throw on over it. Speaking from our own experience, it’s an easy trap to fall into.
Is there a place for trends in timeless design?
The spirit of a moment will always make an impression on an object. Our focus on “century products” is most likely part of an ongoing trend. If you look at Achille Castiglioni’s works, for instance, they were very much expressions of his time. Yet they continue to be meaningful because they are unique representations of unique content. It’s not that a Nedre Foss item shouldn’t be trendy. We just believe that sculptural quality surpasses shifting fads.
What are the hallmarks of timeless design?
A timeless object stays relevant by inherently inviting different people to read it in different ways over time.