With Pic-Time, one couple is shaping the global photography industry from a sleepy village in northern Israel.
In a picturesque village in northern Israel, Amir Karby and Nirit Gur Karby operate Pic-Time, a digital platform that streamlines workflow, storage, commerce and marketing logistics for the photography industry. He develops the site’s foolproof technology; she oversees its clean design. Together, they’re engineering a network of photographers and clients that spans hundreds of cities worldwide.
What’s your ideal work environment?
Nirit: There are so many components to a great work environment, but the ideal space enables and contains. It needs to feel spacious, pleasant, neat and bright, providing a sense of flow and clarity. Keep things simple. This concept is at the core of Pic-Time. It’s reflected in everything from the way we work with our team to how our software functions.
Does your home office mirror that simplicity?
Nirit: We’re surrounded by fields and vineyards. It’s quiet and calm, and we’ve chosen to work in the room with the most light. The windows stay open so the white curtains blow in the breeze. The space is minimalist, free of pictures and clutter. I can’t create if there are distractions.
What inspired you to launch Pic-Time?
Nirit: It really came out of my needs as a photographer. It was a new approach to photo streams, and how they connect with marketing and commerce services. Similar solutions had cropped up by the time we were able to dedicate ourselves to launching the business, but we wanted to add value with a detail-oriented look and feel.
What was the inspiration behind the visual language of the application?
Nirit: I visited Japan a few years ago and took a few fashion magazines that I really loved with me when I left. I was fascinated with the clean, spacious look of them. These were on my desk when we first designed Pic-Time, and were a constant inspiration.
Is a partnership between a designer and a developer—a creative thinker and an analytical thinker—challenging?
Nirit: Our business is like a body: Amir makes it function, and I shape the personality. One couldn’t exist without the other.