A quick conversation with creative director Cristina Casini about CristaSeya's eighth edition.
You work in “editions” rather than “collections.” Why is that?
Being a stylist, I was bored by the fast consumption and the general lack of quality of the fashion system. I wanted to create special, timeless clothing and objects that you can live with for a long time.
CristaSeya spans a range of media, including clothing, art, ceramics, furniture and more. Do you see it as a means of expression rather than an actual brand?
That’s a beautiful way to describe it. CristaSeya is about living well; every element that we add to the range comes from something or someone real and tangible that has inspired us, especially in our travels. Together, the different parts create the CristaSeya universe and we’ve been very lucky to have met and worked with such wonderful artists and artisans.
The latest edition was the eighth full womenswear offering from CristaSeya. How do you feel that the brand has changed since #01?
The early editions still inform the designs we are creating now, nine editions later. The central ethos of the brand was strong when we launched; we wanted people’s love of the clothes to be unaffected by fashion and trends. Looking back at edition #01 today, I believe that we’ve achieved that.
CristaSeya’s eighth edition is available now at London-based Hostem.